DESIGN THINKING IN BUSINESS EDUCATION

Today, when business are moving from engineering driven to design driven, product centric to customer centric, marketing focused to user-centric focused, it is the need of the hour for educators also to transform themselves. Design thinking is a novel and prominent approach which is recommended for business education by many researchers. Educators have to deal with real, complex and varied challenges for which they require new perspectives, tools and approaches. Design thinking is a creative process involving everyone in the classroom to make it more meaningful. Usually, used by the designers in creating new products and finding solutions to complex issues and dealing with the uncertain environment, it can be a very effective tool in business education also. It uses the techniques of play, empathy, reflection, creation and experimentation to collaborate, create, and build upon findings. In design thinking failures are treated as avenues of further learning. Through observation, synthesis, alternatives, critical thinking, feedback, visual representation, creativity, problem-solving, and value creation, educators can use design thinking to identify unique teaching methods. This process paves the way to innovative ideas and solutions. The five phases of Design Thinking are mentioned below:-

 

PHASES IN DESIGN THINKING

Discovery

I have a challenge…….How do I approach it?

Interpretation

I learned something…….How do I interpret it?

Ideation

I see an opportunity…….What do I create?

Experimentation

I have an idea…….How do I build it?

Evolution

I tried something……How do I evolve it?

 

Instead of asking students what would make them comfortable in the classroom, educator can talk to them directly to figure out the best design for their environment. Based on the students’ input, the classroom can be redesigned to better address the needs and desires of the students. Design thinking offers students the opportunity to solve complex challenges and unlock innovative business ideas.

Despite its growing importance, the implementation of design thinking into business education is slow and partial. There is a need to explore how design thinking can be integrated into the curriculum of business schools. It can provide business schools worldwide with a new approach in raising the leaders of future. Integrated design thinking into business education may guide teachers and students both for managing innovation and problem solving, by cultivating a culture of creative confidence.