Overview:

Bachelor of Business Administration (BBA) is a 3-year professional under-graduate programme affiliated to University of Lucknow. The aim of the course is to develop student’s academic ability, administrative personality and executive abilities through combination of syllabus and practically-oriented pedagogy.
The curriculum is divided in 6 semesters that offer students a well-rounded background in all aspects of operating a business. Helps students develop critical-thinking, problem- solving, leadership, and other skills that will serve them on the job today as well as become a foundation for lifelong learning. The Department of Business Administration provides leadership in the creation and transmission of knowledge as one of the largest and best undergraduate business programmes in Uttar Pradesh. This outstanding programme is enhanced through academically challenging and innovative theoretical and applied research, active professional development , and an array of research and outreach centers.
It will give students credentials that can serve as a launching pad for a variety of business operation and leadership positions, as well as an advanced degree in business.

Value Added Courses:

Students of BBA are encouraged to obtain specialization certificates from NPTEL and Massive Open Online Courses (MOOCS).

Other activities:

• Students are encouraged to undergo though 2-3 weeks of Live Project under "Tata Tanishq" for gaining on job training and practical experience
• Student Activity Program (SAP) is conducted form 2 nd year onwards. It includes preparation for Group Discussions, Mock-interviews, reasoning skills etc.
• Industrial Visit
• Workshops, Seminars & Guest lectures
• Participation in Indradhanush: Hobby club activities
• Participation in Spardha: Annual Sports Fest
• Participation in Inter college Fest & activities

Programme Outcomes

PO1:
Manage and coordinate people, business processes, and business resources.
PO2:
Develop and implement components of a business plan.
PO3:
Communicate in a variety of domains, including writing, speaking, listening and reading, while respecting the impact of technology on effective communication.
PO4:
Students will learn to use data to engage in effective decision-making in a Business.
PO5:
Demonstrate knowledge and application of prescribed ethical codes and behaviors in the workplace

Semester Wise Subject List

Semester-1
BBA-101-BUSINESS MATHEMATICS
BBA-102-COMPUTER FUNDAMENTALS
BBA-103-FINANCIAL ACCOUNTING
BBA- 104-MANAGERIAL ECONOMICS
BBA- 105-MARKETING FUNDAMENTALS
BBA- 106-PRINCIPLES OF MANAGEMENT

Semester-2
BBA-201-BUSINESS COMMUNICATION
BBA-202-BUSINESS STATISTICS
BBA-203-FOREIGN TRADE OF INDIA
BBA- 204-ENVIRONMENTAL STUDIES
BBA- 205-FINANCIAL MATHEMATICS
BBA- 206-INDIAN VALUE SYSTEM

Semester-3
BBA-301-ADVERTISING MANAGEMENT
BBA-302-BANKING OPERATIONS MANAGEMENT
BBA-303-BUSINESS ENVIRONMENT
BBA- 304-MANAGEMENT ACCOUNTING
BBA- 305-ORGANIZATIONAL BEHAVIOUR
BBA- 306-RESEARCH METHODOLOGY
BBA-307-FOREIGN LANGUAGE (FRENCH)

Semester-4
BBA-401-BUSINESS LAWS
BBA-402-FINANCIAL MANAGEMENT
BBA-403-HUMAN RESOURCE MANAGEMENT
BBA- 404-INFORMATION MANAGEMENT
BBA- 405-OPERATION MANAGEMENT
BBA- 406-CONSUMER BEHAVIOUR

Semester-5
BBA-501-E-COMMERCE
BBA-502-FINANCIAL SERVICES
BBA-503-INSURANCE AND RISK MANAGEMENT
BBA- 504-RETAIL & RURAL MARKETING
BBA- 505-TAXATION LAWS
BBA- 506-MANAGEING PERSONAL FINANCE

Semester-6
BBA-601-BUSINESS POLICY
BBA-602-COMPANY LAW
BBA-603-ENTREPRENEURSHIP
BBA- 604-INTERNATIONAL BUSINESS
BBA- 605-MARKETING OF SERVICES
BBA- 606-PROJECT MANAGEMENT
BBA-607-VIVA VOCE

Course Outcome

Syllabus:

Contact: