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PGDM

Objective

The Post Graduate Diploma in Management (PGDM) programme has been designed by School of Management Sciences on the pattern followed by Indian Institutes of Management to develop in young graduates a high level of professional management skills through:

1. Understanding the business fundamentals and developing skills to analyze performance of a business concern.

2. Developing strategic thinking and integrating functional strategies with overall business strategies.

3. Creating a corporate personality focusing on developing the skills to create, innovate and lead.

4. Developing customer orientation in addition to the ability to work out the best combination of price, advertising and quality.

5. Ability to manage information by developing the right technological skills. Developing the ability to forecast future trends and to conduct risk-return analysis of different business activities.


Scope & Career Prospects

Today, PGDM Program is most popular amongst the young people because it provides them skills and frameworks that are essential for advancement of their career. By earning this PGDM an individual can broaden his educational horizons & prepare themselves for leadership positions in different job segments. PGDMs are the first in and among the first out, thereby reaping the benefits of industry. Multi-dimensional, multi-tasking quality of a PGDM is much in demand by the Corporate world.

Duration

Two Years (Four Semesters)


Basis of Admission

All India Written Test (CAT/MAT/CMAT/XAT) followed by Group Discussion and Interview of short-listed candidates. Few seats are reserved for Sponsored Category candidates. Such candidates are exempt from Written Test.


 COURSE STRUCTURE AND CREDIT SCHEME

PGDM FIRST SEMESTER

Paper No. Name of the Subject(s) Credit
BM 1.01 Principles of Management & Organizational Behaviour 4
BM 1.02 Marketing Management 4
BM 1.03 Managerial Economics 4
BM 1.04 Research Methodology and Business Statistics 4
BM 1.05 Accounting and Financial Analysis 4
BM 1.06 Business Communication 4
BM 1.07 EEP – 1 4
BM 1.08 Open Defence – 1 4
  First Semester Total Credits 32

 

PGDM SECOND SEMESTER

Paper No. Name of the Subject(s) Credit
BM 2.01 Business Environment 4
BM 2.02 Supply Chain Management 4
BM 2.03 Human Resource Management 4
BM 2.04 Financial Management 4
BM 2.05 Operations Research 4
BM 2.06 Business Analytics – 1 4
BM 2.07 Field Survey Project 4
BM 2.08 EEP – 2 4
BM 2.09 Open Defence – 2 4
  Total 36

In order to broaden the academic background and to further enrich the cognitive exposure of the PGDM participants, the course-curricula have been augmented with a few Courses of Independent Studies (CIS) in each of the second and third semesters.

 

Courses of Independent Studies (CIS – I)

(Students are to choose any one out of the following four subject-options)

Paper No. Name of the Subject(s) Credit
CIS 1.1 Rural Marketing 2
CIS 1.2 Business & Sustainable Development 2
CIS 1.3 Management Information System 2
CIS 1.4 Organizational Leadership 2

 

Second Semester Total Credits 36+2 = 38

 

PGDM THIRD SEMESTER

Paper No.  Name of the Subject(s) Credit
BM 3.01 Business Incubation 4
BM 3.02 Business Analytics – 2 4
BM 3.03 Banking & Financial Services 3
BM 3.04 Retail Management 3
BM 3.05 Digital Marketing 3
BM 3.06 (M) Core Specialisation – I 4
BM 3.07 (M) Core Specialisation – II 4
BM 3.08 (F / H) Open Specialisation – I 4
BM 3.09 Summer Training Project 4
BM 3.10 EEP – 3 4
BM 3.11 Open Defence – 3 4
  Total 41

 

Courses of Independent Studies (CIS – II)

(Students are to choose any one out of the following four subject-options)

Paper No. Name of the Subject(s) Credit
CIS 2.1 Performance Management 2
CIS 2.2 Customer Relationship Management 2
CIS 2.3 Project Appraisal & Financing 2
CIS 2.4 International Marketing 2

 

Third Semester Total Credits 41+2 = 43

 

PGDM FOURTH SEMESTER

Paper No.  Name of the Subject(s) Credit
BM 4.01 Leadership by Indian Ethos 4
BM 4.02 Strategic Management 4
BM 4.03 (M) Core Specialisation – III 4
BM 4.04 (M) Core Specialisation – IV 4
BM 4.05 (F / H) Open Specialisation – II 4
BM 4.06 (F / H) Open Specialisation – III 4
BM 4.07 Dissertation 4
BM 4.08 Comprehensive Viva-Voce 4
  Fourth Semester Total Credits 32

 

SPECIALISATION GROUPS

MARKETING (Core Group of Specialization)

Paper No. Name of the Subjects
BM 3.06 (M) Selling Dynamics During Third Semester
BM 3.07 (M) Integrated Marketing Communications
BM 4.03 (M) Marketing Research & Consumer Behaviour During Fourth Semester
BM 4.04 (M) Industrial & Services Marketing

 

Finance (Open Group of Specialization)

Paper No. Name of the Subjects
BM 3.08 (F) Security Analysis & Portfolio Management During Third Semester
BM 4.06 (F) Tax Planning & Management During Fourth Semester
BM 4.07 (F) Risk Management & Derivatives

 

HRM (Open Group of Specialization)

Paper No. Name of the Subjects
BM 3.08 (H) Industrial Relations & Labour Laws During Third Semester
BM 4.05 (H) Compensation & Reward Management During Fourth Semester
BM 4.06 (H) Organizational Development & Management of Change